Last week, I had the privilege of representing Juneau at the ATIA Media Day in New York, where I met with more than 20 vetted, high-caliber travel writers, editors, TV/radio producers, and bloggers.
About half of the media had some experience with Alaska, and some even with Juneau experience, but the rest were preparing to write their first pieces about the state. The continuum of interests was vast. Here’s a little of what I learned:
Their top topic interests for upcoming articles:
- Food/local or regional fare
- High adventure
What they were most surprised to learn about Juneau:
- How close it is to Seattle by air (“Wait, what?”)
- The emerging food scene (“Oh, my!”)
- Our arts scene (“You have a symphony?”)
Among the many attendees, I met with the team that will be in town this summer to record an episode of “All the Best with Zita Keeley” and a very popular writer who will be here researching and developing stories about Juneau and its Alaska Native art and culture. I met with an editor who wasn’t interested in history or museums, but glommed onto the idea of watching a carver work on a totem pole. Another writer was very interested in solo travel for women and trips to remote locations based out of Juneau.
These media veterans are looking for immersion. They were thrilled to learn that experiencing Juneau like a local is relatively easy, from engaging with artists, eating local fare, to hiking in places not frequented by tourists. Already Destination Marketing Manager Kara Tetley and I have strings of follow-up emails and phone calls to make sure our media colleagues have everything they need.
Media look to Travel Juneau to show them the way, pitch story ideas, make referrals, and let them know what’s new. These are critically important relationships to make and maintain so that Juneau’s stories stay compelling and our media presence robust.
Thank you for helping make the story easy to tell, and for being valued members.